The Virtual Company

27 Aug 2007, Posted by Jennifer Iannolo in food

Our pal C.C. Chapman’s company, Crayon, was just featured on ABC News as part of a story on virtual companies and the future of work. We love that people are seeing virtual setups as a way to do business, as it’s certainly ours — our company is wherever on the planet we happen to be, and our team participates from around the world, creating everything from podcasts in Spain to cocktails in Singapore. That the news media is catching on is refreshing, as the typical office scenario is rather Old World (and boring) to us. We see no need for a stifling corporate setting — nor for its required overhead costs.

Since the Gilded Fork was launched with me, a laptop and a tray table, you can see that the method works. Me has now become “we,” and we do have desks, but sometimes our office view is of clouds at 40,000 feet, and other times it comprises a view of foreign countryside. In the coming months our HQ will be in San Francisco, Italy, Las Vegas, Boston and wherever else our noses (and palates) lead us.

It’s not a bad gig.

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