Jennifer is a powerhouse and a skillful mentor who recently coached one of our cooperatives, a mom-led & worker-owned business providing healthy food for other new moms. She cut through the B.S. with a surgeon’s precision and their business is all the better for it. They’re growing thanks in part to Jennifer’s commitment to precision and workability, combined with a dose of tough love. We’re grateful for her contribution, and we’re looking forward to the next round!FOUNDER OF GREEN WORKER COOPERATIVES
Are you wondering what to do with all of this new media stuff? Blogs, podcasts, “engagement”, traction, inbound marketing? It might all seem a bit overwhelming.
Here’s the good news: I’ve got a team of people, and we’ve been doing this since 2003. We even started the Culinary Media Network®, which is the world’s first all-food podcast channel. Millions of our shows have been downloaded by listeners and viewers from around the world, and we learned how to master the world of new media by being in the trenches making the media.
Whether your business is a food, wine or consumer brand, we’ve developed initiatives for all of those involving product placement, custom content creation and useful tools that help consumers better understand your product and take action to engage with your brand. We’ve taught brand teams how to engage with bloggers effectively (this is harder than you think) and create symbiotic, authentic partnerships.
When working with clients, our mission is to educate and give you the training wheels so our expertise becomes obsolete — because you’ll be empowered with the knowledge to continue on your own. Our clients have ranged from Fortune 500 companies and major international consumer brands to celebrity chefs and local gourmet shops.
Let’s talk — we’d love to help you. To make an inquiry, please see the contact page.
Photo: Sunny Norton
client list (partial)
concept & company development
Do you have a burning idea that needs some feedback? Or a little massaging to take it to the next level? If you need someone to come in from the 40,000-foot view to see how all the pieces can work together, and what the process could look like, I’m your girl.
Note: If you are a burgeoning CEO stuck on how to get out of the way because you clog the process (you know who you are), I specialize in training leaders to give away every single morsel on their plates so they can focus on growing the company and being an evangelist out in the world. It’s less painful than you think, and I have the references to prove it.